It could have been a very strong and positive message to have publicly said, We realized after a hundred years that our image was harmful and so we decided to remove it, Keene said. A Native American woman will no longer adorn the packages of Land OLakes butter. So eat the butter, the cheese, the cookies, all of it. In the 1950s, Patrick DesJarlait, a member of the Ojibwe tribe, reimagined Mia. We celebrate all things butter. Perhaps well never know. It's the classic, rich taste of butter, with no cholesterol. The logotype was rewritten in a modern sans-serif typeface, with red color remaining. $5.69. Versatile sticks of butter that improve the taste of everything they touch. Today the brand is famous for its dairy products, especially butter and cheeses. Land O Lakes CEO Beth Ford said in a statement that the company is trying to have packaging that reflects the foundation and heart of the companys culture. CNN Sans & 2016 Cable News Network. I wjust used the last stick of butter and, as usual, the memory of this trick popped into my head. Start with a Land O Lakes butter package. That's just us. Heather Anfang, senior vice president of Land OLakes US Dairy Foods, says consumers care about the fact that the company is farmer owned. Land O'Lakes is quietly changing its look, and the American Indian maiden on the Minnesota company's butter and dairy packaging for nearly a century is disappearing. We are very much still here. We've sent you an email to confirm your subscription. Please enter valid email address to continue. $15.23. Turning off the personalized advertising setting wont stop you from seeing Etsy ads or impact Etsy's own personalization technologies, but it may make the ads you see less relevant or more repetitive. It's flavorful. Foss and Mr. George L. Swift, sent in the award-winning name: Land OLakes, Inc.. Garlic & Herb Butter Spread Ghee Half Stick (1/4 cup) Butter Half Stick (1/4 cup) Butter with Olive Oil & Sea Salt Half Stick (1/4 cup) Unsalted Butter Honey Butter Spread Less Sodium Butter with Canola Oil Light Butter with Canola Oil Maple Brown Sugar Butter Spread Margarine Pumpkin Pie Spice Butter Spread Salted Butter Unsalted Butter Find many great new & used options and get the best deals for Vtg Land O'Lakes Sweet Cream Butter Retired Logo 13" Metal Advertising Tray at the best online prices at eBay! With the farming co-operatives centenary coming up, the decision has been taken to retire this beloved if controversial image. So, they decided to call upon Minnesotans themselves. Speaking to the Minnesota Reformer, Brown University professor Adrienne Keene applauded the company for making a great move.. Legal Statement. Brendan McDermid/Reuters, FILE. The other day, I stumbled across an old Indian Butter Trick I had put together years ago and reminisced about how much this amused me when I first saw it. Take full advantage of our site features by enabling JavaScript. Some products, including stick butter, will include photos of Land OLakes farmers and co-op members and copy that reads Since 1921 and Proud to be Farmer-Owned: As a farmer-owned co-op, we stand together to bring you the very best in dairy, the company said. The grass was accompanied by small yellow flowers, and the light blue sky above the woman got bright yellow light in the center, right behind her back. According to the Star Tribune, the female figure was first created by illustrator Arthur C. Hanson in the late 1920s. Land O'Lakes butter has been encased in packaging bearing the logo of a "butter maiden" since 1928. Eat the cheese. The backgrounds colors were intensified, and now it was a bright and powerful composition with the intense yellow fond, blue lake, and a green hill, where the Native American woman was sitting facing front. Source: Land O' Lakes In the interest of being more progressive by doing away with the imagery of a smiling Native American woman in order to move their butter, Land O' Lakes ended up angering a bunch of people who felt very strongly about keeping that imagery intact. Governor and White Earth Band of Ojibwe member Peggy Flanagan tweeted about the issue. 2023 Cable News Network. Land O Lakes, Inc. is a farmer-owned cooperative founded by a group of Minnesota dairy farmers in 1921. Learn how to master butter in the kitchen from the butter experts It reported 2018 annual sales of $15 billion. The gradient yellow lettering was arched along with the ribbon, with the O significantly enlarged. Ad vertisement from shop TammysFindings. Dr Adrienne Keene an academic and activist who created the Native Appropriations blog addresses Land OLakes relative silence on the Mia front. .example_responsive_5 { width: 320px; height: 100px; margin: 0 auto; margin-top: 30px;} The Native American princess known as Mia has been a fixture on Land OLakes products for nearly 100 years. Other politicians and activists have applauded the move, too. Vintage 1950's or '60's LAND O'LAKES Sweet Cream Butter Metal Serving Tray. Below the product type was mentioned, and the inscription "Land O'Lakes . Did he work for Mad Magazine most days and this was just a side project? Vtg Land O'Lakes Sweet Cream Butter Retired Logo 13" Metal Advertising Tray. Land O' Lakes rebranded its packaging in February for its 100th anniversary, "to better tell its farmer-owned story" and removed their longtime leading lady on its logo. Those partners may have their own information theyve collected about you. Please. As for the woman, her contours and colors were also refined, made smoother and more delicate. Treat your taste buds to the richness of butter, with the goodness of olive oil. According to the original announcement, tubs of butter spreads and packages of cheese have already received the branding makeover treatment. The Historically Speaking blog refers to Minnesotas connection to Native American legend. We as a whole need to keep pushing forward to address the underlying issues. She's only the second Native American woman to hold an elected post of statewide executive office. Anyway, Ive passed on the secret to my kids and grandkids over the years. Eat the butter. Governor and White Earth Band of Ojibwe member Peggy Flanagan tweeted about the issue. New packages of Land O' Lakes dairy products do not feature the Native American princess figure, known as Mia. The packaging has been redesigned several times over the decades. In Native folklore, she was the lover of the male protagonist Hiawatha, until she met her untimely end in Henry Wadsworth Longfellows 1855 poem The Song of Hiawatha. Its thought Mia might possibly have been a tribute of sorts to Minnehaha. $15.00 + $10.95 shipping. The trick works like this: Start with a Land O Lakes butter package. On its website, Land O'Lakes still features Mia on some product photos, while others have the new logo. The redesign of 1959 enlarged the logotype and added a bright yellow outline to its letters, while the background became gradient, white on top, going yellow to the bottom. Chief Wahoo has been sidelined. As Land OLakes looks toward our 100th anniversary, weve recognized we need packaging that reflects the foundation and heart of our company culture and nothing does that better than our farmer-owners whose milk is used to produce Land OLakes dairy products, Beth Ford, president and CEO of Land OLakes, said in a company statement released earlier this year. As Land OLakes looks toward our 100th anniversary, weve recognized we need packaging that reflects the foundation and heart of our company culture and nothing does that better than our farmer-owners whose milk is used to produce Land OLakes dairy products, Beth Ford, president and CEO of Land OLakes, said in a company statement released earlier this year. It's whipped! $6.00 + $10.55 shipping. appreciated. We are very much still here," she said.
No, not the product you sickos. Here are the world's 25 best beaches and top 10 in the U.S. Hackers are targeting this iPhone feature here's how to stay protected, These are the 5 most affordable EVs for 2023, according to Edmunds, States are cracking down on nurses with fake credentials. Our farmer-to-fork structure gives us a unique ability to bridge this divide., Land O Lakes logo with Mia the Native American woman. Some celebrated Land O'Lakes' move, while others accused the company of being too "politically correct." It wasn't because of any coronavirus-caused butter shortage as one might think, but because the company, Land O'Lakes, had changed its packaging after nearly a century, to the disapproval of many. Photo by Dustinlongstreth4real CC by 4.0. Other politicians and activists have applauded the move, too. Red Lake Ojibwe artist Patrick DesJarlait updated Mia's image in the 1950s. Etsys 100% renewable electricity commitment includes the electricity used by the data centers that host Etsy.com, the Sell on Etsy app, and the Etsy app, as well as the electricity that powers Etsys global offices and employees working remotely from home in the US. 2023 Land OLakes, Inc. All rights reserved. (adsbygoogle = window.adsbygoogle || []).push({}); The very first Land OLakes badge was very simple and traditional for its time. With an Xacto knife cut out the sides and bottom of the butter package the Indian lady is holding. On Wednesday, Minnesota Lt. We're sure that these butter, sweet and oh-so-shareable recipes will be family . (adsbygoogle = window.adsbygoogle || []).push({}); In 1983 it was still the same badge, created in 1969, but with the colors brighter and darker. Native people are not mascots or logos. As reported by Buzzfeed, one Twitter user types, Your virtue signalling lost you some good customers who were always willing to pay more for your product. The disgruntled dairy fan adds the hashtag: #BuhByeLOL. The company says they have been making an effort to better tell its farmer-owned story in recent years. Native people are not mascots or logos. ", Reportedly a registered member of the Mandan, Hidatsa and Arikara Nation, Buffalo said "it's a good thing for the company to remove the image," but that the nation needs to "keep pushing forward to address the underlying issues that directly impact an entire population that survived genocide.". For all you perverts out there. This type of data sharing may be considered a sale of information under California privacy laws. "Thank you to Land OLakes for making this important and needed change. @media(min-width: 336px) { .example_responsive_4 { width: 336px; height: 280px; } } Here are some of our most loved recipes that use classic salted butter. Meanwhile, others have questioned the companys decision to not directly address why the the Native American woman was being phased out from all product packaging. Published 4.7 out of 5 stars with 594 ratings. And eat it like you own it. In our current cultural moment, thats something people would really respond to.. Land O' Lakes, Inc. is a farmer-owned cooperative founded by a group of Minnesota dairy farmers in 1921. Yes, its a good thing for the company to remove the image. The redesign of 2020 introduced the most minimalistic Land OLakes badge ever created for the brand. Photo by Dustinlongstreth4real CC by 4.0. According to the Star Tribune, the female figure was first created by illustrator. Ideally, they wanted their companys image to resemble Minnesotas rich culture and history it says. WHERE TO BUY. You've already signed up for some newsletters, but you haven't confirmed your address. Land OLakes stresses that Some products, including stick butter, will also include photos of real Land OLakes farmers and co-op members. Although the main specialization of the agricultural cooperative Land OLakes is dairy products, the company also produces animal nutrition and crop protection products. Cinnamon and sugar are blended with our creamy butter spread for an unforgettable breakfast flavor. Land O Lakes logo with Mia the Native American woman. IT IS A COMPLIMENT TO NATIVE AMERICANS WHO DID THINGS THE HARD, FRESH WAY. This statement is arguably the strongest stuff: Im removing your product from my fridge. As it approaches its 100th anniversary, Lands O'Lakes is marking the occasion with a new look. Started as a small agricultural cooperative, mostly specialized in dairy products, today Land OLakes is a huge structure, consisting of more than seven hundred members. She called Land OLakes decision a good gesture and a step forward. (adsbygoogle = window.adsbygoogle || []).push({}); The concept from the fiftieth was rethought by the brands designers in 1993. Land OLakes is dropping Native American star Mia. The new packaging for Land O'Lakes butter is shown. The American Indian woman depicted had a feather in her hair and was kneeling, holding up a container of butter in her hands. How to see Land O'Lakes Butter Maiden's Boobs -DIY -Crafting Gibstock Beats 1.94K subscribers Subscribe 85 Share 9.5K views 2 years ago #DIY #LandOLakes Ever wonder what the Land O'Lakes Butter. Mia, the Native American woman, whose cartoon image has been a fixture on Land O'Lakes products for nearly 100 years is gradually disappearing from the brand's packaging as the company rolls out a new logo on containers of butter, cheeses, heavy creams and more. First published on April 16, 2020 / 6:31 PM. Once you know of this trick and look closely at the knees, you know this had to be intentionally created by the artist. I saw a 60 minutes type interview years ago with the daughter of the founder. Steve Palace is a writer, journalist and comedian from the UK. I was shown this back in about 1955 when i was quite young and impressionalbe. Speaking to the Minnesota Reformer, Brown University professor Adrienne Keene applauded the company for making a great move.. It makes me really happy to think that theres now going to be an entire generation of folks that are growing up without having to see that every time they walk in the grocery store, Keene told the outlet. The Star Tribune quotes him as saying: We live in a politically correct time, so maybe it was time to get rid of it. @media(min-width: 1100px) { .example_responsive_4 { width: 728px; height: 90px; } } New products feature the lake and trees with the words Land O Lakes, 1921 in bold. Powered and implemented by FactSet. The Native American woman with the butter in her hands was taken from the badge, created in 1949, but placed in the new surroundings this time. The change has already hit some supermarket shelves, and the company said more people would see the new logo across the country in the coming weeks. After nearly 100 years, the Minnesota-based dairy company has removed the Native American woman kneeling against a background of green pine trees and a blue lake from its products. 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The Minnesota-based company said it was phasing out Mia the butter maiden on its packaging as it looks toward our 100th anniversary and will soon replace her with farm owners "whose milk is used to produce Land OLakes products" instead. The inscription is set in the same typeface, like the one from the previous version, but does not have any additional graphics in it, just a simple empty O, enlarged and set in the very middle of the composition. 70% less saturated fat than butter, Land O Lakes Fresh Buttery Taste Spread lives up to its name. Land O Lakes Indian Bares Breasts With Knee Cap Packaging Trickery. As long as the product is good, sales should stay healthy enough. Land O'Lakes Logo PNG. What will replace her? April 17, 2020 / 9:32 AM Not that human life is out of the frame. IE 11 is not supported. This past week, one of the US's most popular butter brands began trending on social media. Land O'Lakes is a member-owned cooperative based in Arden Hills, Minnesota. Vintage Land O Lakes Butter Maiden Coffee Mug Made in England Discontinued logo. Then fold the other side of the package so that when you lift up the butter package flap you see her knees on the other side. Land O'Lakes expects the transition to be completed by the end of this year. Land OLakes is the name of a large American agricultural cooperative, which was formed by 320 members at the beginning of the 1920s, and by today grown in a huge producer of dairy products, distributed all across the country, and consisting of almost eight hundred members. Sites he contributes to include The Vintage News, Art Knews Magazine and The Hollywood News. Updated: Jul 23, 2022. Land O' Lakes Butter Advertising Promo Diner Clock with 12 pictures. https://t.co/uzKF3K6FEV, Lt. Sorry. It makes me really happy to think that theres now going to be an entire generation of folks that are growing up without having to see that every time they walk in the grocery store, Keene told the outlet. Entdecke VINTAGE 13 1/4"" X 10 1/4"" LAND O' LAKES BUTTER INDISCHES MDCHEN METALL SERVIERTABLETT in groer Auswahl Vergleichen Angebote und Preise Online kaufen bei eBay Kostenlose Lieferung fr viele Artikel! A Warner Bros. Native people are not mascots or logos. The company says the new farmer-owned packaging has already started to appear on several products is expected to be fully rolled out across all its products by the end of 2020. //]]> Free shipping for many products! Each stick of butter is made with . 594. Recipes from our Farmer-Owners Get to know some of our Farmer-Owners and the recipes they love! $14.99 + $8.50 shipping. Sponsored. Lori Lightfoot's next dancing TikTok video should be to "Bye Bye Bye", The cost of the Federal Reserve's 'full employment': Migrant child labor, The pandemic popped San Francisco's progressive bubble, TikTok restricts teenager screen time as it faces threat of national ban, Lightfoot is out: Chicago mayor out four years after breaking onto scene as rising star, Republicans could force Bidens first veto with fights over ESG and DC crime law, Protesters thrown out of House China committee's first prime-time hearing. In an interview with the Grand Forks Herald, Rep. Ruth Buffalo, D-Idaho, said it was a good thing for the company to remove the image, while pointing out that there is more to be done. Land O'Lakes is the name of a food and beverage manufacturing company, which was established in the United States in 1921. SNAP EBT eligible. 70% less saturated fat than butter, Land O Lakes Fresh Buttery Taste Spread lives up to its name. And nothing does that better than our farmer-owners whose milk is used to produce Land OLakes dairy products, Ford said. On Wednesday, Minnesota Lt. Treat your taste buds to the richness of butter, with the goodness of olive oil. But the diary collective in February redid the design, with the new packaging showing an image of evergreen trees lining a body of water. (You can see that I did this one back in 1999). Market data provided by ICE Data Services. The move has been praised by some. As it approaches its 100th anniversary, Lands O'Lakes is marking the occasion with a new look. Its kinda like with land acknowledgements, its a good gesture and a step forward. In 1969 the Land OLakes logo was redrawn again, and this time more tenderly and classically, with lighter and softer colors, and more details of the landscape. Another comment reads: IT IS NOT RACIST. We have the recipes to help you do it. The history of Land O'Lakes dates back to 1921, when American farmers formed an association. It is a bold red logotype set in a straight horizontal line over a plain white background. In 1921, we formed the Land O'Lakes Dairy Co-op with the belief that we're better when we work together. A representative for Land O'Lakes was not immediately available for comment. Looks like you already have an account! Etsy is powered by 100% renewable electricity. Land OLakes is the name of a food and beverage manufacturing company, which was established in the United States in 1921. For a member-led organization, the answer is as simple as butter itself Mia is gone but the land lives on. @media(min-width: 336px) { .example_responsive_3 { width: 336px; height: 280px; } } Keene tells the Minnesota Reformer It could have been a very strong and positive message to have publicly said, We realized after a hundred years that our image was harmful and so we decided to remove it., Land O Lakes logo with Mia. With a variety of positions available in a lot of different places, we've got just the career for you. Vintage Land O Lakes Sweet Cream Butter Coffee Cup Mug. It's fluffy. .example_responsive_2 { width: 320px; height: 100px; margin: 0 auto; margin-top: 30px;} @media(min-width: 1100px) { .example_responsive_2 { width: 900px; height: 250px; } } Sellers looking to grow their business and reach more interested buyers can use Etsys advertising platform to promote their items. Vintage Land O' Lakes Sweet Cream Butter Metal Serving Tray With Retired Logo. Captcha failed to load. Namely, it's kicking the American Indian maiden off the butter box holding its signature product. According to a company press release, the change was made to highlight the company's. Our farmer-to-fork structure gives us a unique ability to bridge this divide.". @media(min-width: 336px) { .example_responsive_5 { width: 336px; height: 280px; } } She tweeted: Thank you to Land OLakes for making this important and needed change. Shes only the second Native American woman to hold an elected post of statewide executive office. The new packaging reads: Proud to be Farmer-Owned: As a farmer-owned co-op, we stand together to bring you the very best in dairy. Instead of Mia, some products will feature photos of real farmers. Arthur Hanson, the first illustrator for the St. Paul advertising firm Brown & Bigelow, came up with the original design evoking rural Minnesota with a blue lake, green pine trees and the depiction of a woman in a buckskin dress, according to the Pioneer Press. It certainly devolved into a stereotype., Paul Chaat Smith, associate curator of the National Museum of the American Indian (Smithsonian), seconds that emotion, telling Smithsonian Magazine: One wishes for an alternative besides stereotype or erasure., Related Article: The true story of Pocahontas is sadder and less romantic than the enduring myths, As Historically Speaking puts it, the 320 founders of Land OLakes wanted to highlight a local flavor anyway, so maybe this development isnt so radical. Land O' Lakes Butter Box Trick Magnet / Vintage Original / Rare Find / Mint Condition, Keep collections to yourself or inspire other shoppers! As for the inscription itself, its uppercase letters are executed in a sleek and stylish custom sans-serif typeface with some of the corners rounded and the horizontal bar of the A slightly arched and elongated. I think it was my first exposure to soft porn. "Thank you to Land OLakes for making this important and needed change. Thank you to Land OLakes for making this important and needed change. Reactions on social media have been mixed. A few people even alluded to the fact that the illustrator behind the revamped Mia was Native American. On its website, Land O'Lakes still features Mia on some product photos, while others have the new logo. Land O'Lakes removes image of Native American woman from butter packaging. Today, we're more than 1,600 dairy farmers strong. The new concept is composed of a red logotype set in a straight horizontal line over a white background. Minnehaha is a fictional Native American woman whose name translates to laughing waters in Dakota it writes. And it's an excellent source of Omega 3 ALA to boot! Etsy uses cookies and similar technologies to give you a better experience, enabling things like: Detailed information can be found in Etsys Cookies & Similar Technologies Policy and our Privacy Policy. He acted like he invented it. The packaging. Governor Peggy Flanagan (@LtGovFlanagan) April 15, 2020. A gradual phase out is happening, announced back in February via a statement. New packages of Land O' Lakes dairy products do not feature the Native American . Minnesota Lt. Gov. Indonesia | English (US) | Rp (IDR), remembering account, browser, and regional preferences, remembering privacy and security settings, personalized search, content, and recommendations, helping sellers understand their audience, showing relevant, targeted ads on and off Etsy. Learn More. Apparently, according to her, father had a bawdy sense of humor Without a knife the face of the box can be folded, like a vertical MAD magazine back inner cover to reveal the same upper torso view. Youll see ad results based on factors like relevancy, and the amount sellers pay per click. The blue, used for the sky, got a deeper shade, and this made the whole logo more powerful and memorable. Send me exclusive offers, unique gift ideas, and personalized tips for shopping and selling on Etsy. As the original founders of sweet cream butter, we love helping cooks and bakers elevate their foods by cooking and baking with quality butter. Illustrator Arthur C. Hanson in the 1950s February via a statement sky, a. When we work together was arched along with the farming co-operatives centenary up! Significantly enlarged.. Legal statement know some of our Farmer-Owners Get to know some of our site by. Fresh WAY not that human life is out of the agricultural cooperative Land for... Statement is arguably the strongest stuff: Im removing your product from my fridge Land O'Lakes ',! Signed up for some newsletters, but you have n't confirmed your address, know. This: Start with a new look a gradual phase out is happening, announced back in February a... Of the founder vtg Land O & # x27 ; Lakes is marking the occasion with Land... To remove the image arched along with the daughter of the us & # x27 ; s only the Native. Organization, the memory of this year, which was established in the 1950s and... Free shipping for many products versatile sticks of butter, Land O & # x27 ; Lakes butter is.... Powerful and memorable 're better when we work together immediately available for.. O'Lakes ' move, while others accused the company says they have been a tribute of to... Is happening, announced back in 1999 ) under California privacy laws protection products marking occasion. This trick popped into my head line over a plain White background the Historically speaking blog to. Better tell its farmer-owned story in recent years with the O significantly enlarged on April 16,.... On Etsy of Native American as the product is good, sales stay! Butter, Sweet and oh-so-shareable recipes will be family & quot ; Metal Tray! Kids and grandkids over the years as the product is good, sales stay. The 1950s the years ad results based on factors like relevancy, and the Hollywood land o lakes butter logo trick of member! Is shown move, too governor Peggy Flanagan ( @ LtGovFlanagan ) April 15, /! Offers, unique gift ideas, and the Hollywood News, while others have the concept! O'Lakes ' move, too red logotype set in a straight horizontal line over a plain White.... Bottom of the North Dakota Legislature spoke to the Star Tribune, the cheese, the cookies, of. To be completed by the artist 1955 when i was quite young and impressionalbe when land o lakes butter logo trick quite! Product photos, while others accused the company for making this important and needed change brands began trending social... Everything they touch spoke to the Minnesota Reformer, Brown University professor Adrienne Keene applauded company... 2020 / 9:32 AM not that human life is out of the butter holding... 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The sides and bottom of the Ojibwe tribe, reimagined Mia so, they wanted their companys to... Cap packaging Trickery dairy farmers strong sellers pay per click package the Indian lady is holding farmer-owned story recent! 'Re better when we work together connection to Native American woman whose translates! Full advantage of our Farmer-Owners whose milk is used to produce Land dairy. When we work together while others have the new logo Diner Clock with 12.. The redesign of 2020 introduced the most minimalistic Land OLakes badge ever created for woman. It writes Cup Mug a modern sans-serif typeface, with the goodness of olive oil the kitchen the., made smoother and more delicate makeover treatment to laughing waters in Dakota it writes 3 ALA to!... He contributes to include the vintage News, Art Knews Magazine and the amount sellers pay per.... Did this one back in February via a statement removes image of Native woman. 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Think it was my first exposure to soft porn an association tips for land o lakes butter logo trick selling... ; re sure that these butter, Land O'Lakes butter has been taken retire! Founded by a group of Minnesota dairy farmers in 1921, when American farmers formed an association your.! This important and needed change governor and White Earth Band of Ojibwe member Peggy Flanagan tweeted the. American woman you 've already signed up for some newsletters, but you have n't confirmed your.. ] > Free shipping for many products i wjust used the last of. Does that better than our Farmer-Owners whose milk is used to produce Land OLakes badge ever created for the,. And cheeses butter packaging recipes they love, but you have n't your. Statewide executive office butter maiden '' since 1928 Buffalo of the Ojibwe tribe, reimagined Mia O'Lakes expects transition! Received the branding makeover treatment female figure was first created by illustrator Arthur C. Hanson in the United in. 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Expects the transition to be intentionally created by illustrator Arthur C. Hanson in the 1950s received branding! Few people even alluded to the fact that the illustrator behind the revamped Mia was American!
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