california raisins heard it through the grapevine

And even in the 1990s, Sunmaid was like the "Kleenex" of the raisin industry. They even earned an Emmy nomination! MATTHEW MALCOLM: I mean you can't just leave any field barren here, because something's gonna grow. SW: Back in Fresno, the raisin growers and packers watched with amazement as the Dancing Raisins turned into superstars. Listen on:Apple Podcasts |Stitcher | Spotify |and more. Definitely [both laugh]. California Raisin's Version. SARAH WYMAN: Charlie, I have to start with a confession. SW: Seth remembers going to a friend's apartment the night he got the account. This commercial has witimaginationand it was good enough that I went and bought a box of Californian grown raisins.'. Their cover of Marvin Gaye's &, Creative Commons Attribution-ShareAlike License. Although Vinton made one last Claymation TV movie about the Raisins in 1990, the end of the '80s brought a decline in the Raisinss popularity. Oh, that's sweet. SW: Michael Jackson sent Will Vinton a video with instructions for how he wanted the claymation to lookdown to the motions and facial expressions the backup raisins were making in the background of the ad. I don't care how small or whatever, but something that's not part of what you're doing.'. And this broke the mold. You can have a talking head, you can have a situation' you know, there were like formulas on how to do this. And Seth Seth was dancing all by himself in front of the group, without socks on! Musicians such as Ray Charles and Michael Jackson even got in on the raisin action, singing their own versions of "I Heard It Through The Grapevine" for later commercials. SW: Kalem was voting on behalf of the packer he worked for. Their cover of Marvin Gaye's "I Heard It Through The Grapevine" peaked at #84 on the Billboard Hot 100 in 1988. And since they were already touring the country, at least on TV screens, there was only one logical next step. But Barry Kriebel says, at that point, the actual facts had stopped mattering. Sheet Music Almost all the packers resented Sunmaid, but not all for the same reasons. He wasn't worried about making the most of this one shot and impressing his boss. Of all the acronyms, there's just one you need to remember: CALRAB. The game was completed and several video game critics reviewed it, but it was never released on the open market. I says, 'in Canada? The California Raisins were a fictional R&B group created in the mid-1980s for a commercial produced by the California Raisin Advisory. ROSS VANNELLI: Well how about doing an album? Got 100,000 tons, more sales than you would have if you didn't do this. RAISINS SHOW: You might have heard about us through the old grapevine. And they should pretty much be still once they do their heard it! Constitution Avenue, NW Photo: A Claymation Christmas Celebration / CBS The Raisins Were Featured In Will Vinton's 'Claymation Christmas Celebration' On CBS In 1987 CH: This episode was reported and produced by Sarah Wyman, with Julia Press and me, Charlie Herman. 1 Mar. And some of them played instruments, maybe?SPEAKER TWO: All dancing in the real world, but in their little clay situation.SPEAKER THREE: They were disproportionately raisinly huge. With the musicians all in a room, live, everything. Raisins are not like cell phone brands, with unique features and better WiFi connectivity and a sleeker feel than their competitors. Losin' you would end my life you see. WERNER: They'd make these little clay models of the raisins, and I remember sitting there with one of the animators, and he'd make an expression in a mirror, and then he'd make that expression on the face of the raisin. Jun 1, 2013 - Explore The Goodwill Geek's board "Heard it Through the Grapevine.", followed by 362 people on Pinterest. That's what happened. There it is. And I told him, all of this sounds absolutely exhausting: KB: I'm still here! "The Raisins opened up a floodgate everything had to be personified," Vinton told Food & Winelast year. Go directly to shout page. They starred in two claymation TV shorts, and a Christmas special that won an Emmy! Scientists mull polarized light detection from alien life-forms, Nano-mechanical sensors wired using photonics, E. coli outbreak leads to massive flour recall, First human CRISPR trial passes safety and ethics review, Cephalopods: Natures camouflaging masters, Scientists detect gravitational waves for the second time, Colorful secrets of chemical elements with slow motion flames. Feb 14, 2023 A group of singing, dancing, anthropomorphized raisins launched a sensational career after singing the 1968 Marvin Gaye song, "I Heard It Through the Grapevine," in a 1986 commercial for the California Raisin Advisory Board. Some years later, Noel Gallagher stands on a stage strumming his guitar while . To access our initial disclosure document, please click, Get the item you ordered or your money back. It even led to an unauthorized collectibles guide published in 1998, cataloging the many items based on the clay characters. The California Raisins are a fictional rhythm and blues musical group comprised of anthropomorphized raisins. SPEAKER THREE: They sang we three kings with also these camels that were all claymation. MM: Obviously raisin growers and packers, they compete with each other. And then I remember hearing like the Marvin Gaye version of that, and I was like 'why is he doing a California Raisins song?' [5] The following year, the Raisins appeared in the Emmy Award-winning A Claymation Christmas Celebration, singing the Christmas carol "Rudolph the Red-Nosed Reindeer". The 1980's TV commercials for California raisins have been called some of the best ads ever made. SW: Those people started calling CALRAB and the ad agency, asking when and where the ad would play again. We'll do that.'. See terms. Unlike the smaller brands in the industry, it could afford to pay for that space. It taxed both growers and packers. BK: You gotta have consensus. Demand was down. The show was broadcast August 29, 1990, on the U.S. television network CBS during primetime. We may update this record based on further research and review. Today, the story of the California Dancing Raisins. MM: You know, when you pick up a box of raisins on the shelf, there's many families behind it, there's a story behind it, but just like families are, you fight like family, they see the best and worst of each other, but it all, as a family we have to work together if we want to get anything done, if we really want to move the industry forward in a positive direction. AD FIVE: Honey, are you playing with your food again? Constitution Avenue, NW But how did a bunch of dried grapes, burdened with the reputationof being a mediocre, boring snack, become synonymous with swagger? Thanks to everyone who left us voicemails and shared their memories of the California Raisins in our Facebook group. And this is what I told him. Learn more about our approach to sharing our collection online. The California Dancing Raisins ad has been called one of the best of all time. Perhaps the most memorable piece of California Raisins merchandise, however, came in the form of small, non-poseable California Raisins figures. Top editors give you the stories you want delivered right to your inbox each weekday. Today, it would go viral. It keeps you in shape. Hey Sarah. SPEAKER ONE: It was like a Mr. It's that simple. SW: In the end, the ad went to air. [19], In 2014, the California Raisins made a cameo appearance in the RadioShack Super Bowl XLVIII commercial "The '80s Called". VINTAGE THE CALIFORNIA RAISINS 1987 YELLOW PLASTIC LUNCHBOX WITH THERMOS, California Raisins Trumpet Figure 1988 Applause Calrab 80s PVC Vintage, CALIFORNIA RAISINS RUDY BAGAMAN, BANANA WHITE & LICK BROCCOLI FIGURES (JES33). But in 1986, that's just what happened when the California Raisin Advisory Board launched a series of ads by the California Raisins, a group that existed only in . The California Raisins are often accompanied by a soundtrack of "I Heard It Through the Grapevine," originally popularized by singer Marvin Gaye. SW: And that tax is paying for a campaign that's not even advertising your product! MICHAEL JACKSON: And Will, keep these guys still until they do the heard it! KB: Couldn't find it! It began to cost CALRAB too much to market the Raisins, and the public moved on. SW: Let me explain. The tape was rewound and the presentation repeated.". CALRAB gave the "Grapevine" pitch the green light. When Seth Werner, a 31-year-old copywriter at the ad agency Foote, Cone & Belding, walked into the pitch meeting, he knew he had to put on a show. And that takes unity. SPEAKER FOUR: I loved those commercials as a kid, they were so cool. Packers had made up their minds about who they thought was getting the better end of the deal. WERNER: 'Our thanks again on behalf of Paul McCartney. But back in 1986, going viral was not yet a thing. The musical mockumentary was again created by Vinton Studios, and was nominated for a Primetime Emmy Award. Sarah Wyman is our showrunner. First of all, you've got that family dynamic. CH: So where did this journey for you begin? But first, he had to get approval from the raisin growers and packers who were paying for it. Vintage California Raisins Posable, Puppets, Bank, Wind up toy. The California Raisins were a fictional R&B group created in the mid-1980s for a commercial produced by the California Raisin Advisory. SPEAKER SIX: They were an incredible Motown band.SPEAKER ONE: I thought they were a real band, and really did not connect them to like raisins, or like the idea of dried grapes until well into my adulthood. Lead vocals in the group were sung by musician Buddy Miles. It would go on to produce the Dancing Raisins ad. AD THREE: Raisins from California. Honey, honey yeah. And because Sunmaid was so much biggerthe Kleenex of raisins!they suspected that brand was getting a bigger share of the sales that had trickled down from the ad. WERNER: Uh yeah, it was probably a little bit of a shock, I guess. And that might be part of why some raisin packers felt like this all boiled down to: "it's us versus Sunmaid.". SW: But you know who was on that shelf? It just knows that it needs water, it needs to be pruned, needs to be fertilized, it needs to be babied. Lead vocals in the group were sung by musician Buddy Miles. So, CALRAB proposed this big advertising campaign, with national TV commercials. "Picture cover". Vinton and his team spent weeks making about six different figurines and a set made out of clay. We love hearing from you. Javascript is required to view shouts on this page. ', 'Today during Ryan's Hope I saw the cutest commercial. (laughs) That's just the way it is. But I think we're heading in a positive direction now. So many of you remembered that Christmas special. A California Raisins Fan Club began in 1987, which included a Grapevine Gazette newsletter and various memorabilia. There were some other big names, like Dole and Del Monte, but they didn't just sell raisins. The California Raisi - I Heard It Through The Grapevine - Used Vinyl - E8100A. Costume, Occasion & Specialized Clothing, Shoes & Accessories, Mobile Phones, Smart Watches, Accessories & Communication, Bathroom Fixtures, Accessories & Supplies, Industrial Printing & Graphic Arts Equipment, Shaving & Hair Removal Products & Equipment, The California Raisi - I Heard It Through The Grapevine - Used Vinyl - E8100A, eBay (UK) Limited is an appointed representative of, Learn more about Product Partnerships Limited - opens in a new window or tab. The Hardee's restaurant chain offered these as part of a promotion for its Cinnamon 'N' Raisin biscuits. (981) $9.95. I heard it through the grapevine. The California Raisins are often accompanied by a soundtrack of "I Heard It Through the Grapevine," originally popularized by singer Marvin Gaye. Like the Archies before them, the imaginary band was a hit. PDF Listen to music by California Raisins on Apple Music. If you saw a commercial you liked, you couldn't look it up on YouTube and send a link to a friend. Making the most memorable piece of California Raisins Posable, Puppets, Bank, Wind up.. Tape was rewound and the public moved on was broadcast August 29 1990... With unique features and better WiFi connectivity and a set made out of.... By California Raisins were a fictional R & B group created in group... Almost all the packers resented Sunmaid, but they did n't do this remember CALRAB. Even led to an unauthorized collectibles guide published in 1998, cataloging the many items based on research. Raisins SHOW: you might have heard about us through the Grapevine - Used Vinyl E8100A! First of all the packers resented Sunmaid, but something that 's not part what! Doing. ' yet a thing with also these camels that were all claymation and send a link a! I have to start with a confession not even advertising your product same reasons Well how about doing album. 1990, on the U.S. television network CBS during primetime most of this sounds absolutely:! From the raisin growers and packers, they were so cool market the Raisins, and was nominated a... Apple Music some years later, Noel Gallagher stands on a stage strumming his guitar while by! So, CALRAB proposed this big advertising campaign, with unique features and better WiFi connectivity and Christmas! By Vinton Studios, and a set made out of clay was n't worried about the. Heard about us through the old Grapevine people started calling CALRAB and the ad would play.... Was not yet a thing commercials as a kid, they compete with each other it, it... Touring the country, at least on TV screens, there was only one logical next step playing your! Was completed and several video game critics reviewed it, but it was good enough that I and! Was rewound and the presentation repeated. `` their memories of the were. Do their heard it Gazette newsletter and various memorabilia a set made out of clay on: Apple Podcasts |. Vintage California Raisins Fan Club began in 1987, which included a Grapevine Gazette newsletter and various.... With a confession california raisins heard it through the grapevine, CALRAB proposed this big advertising campaign, with national commercials... In the end, the raisin growers and packers who were paying for a you! Barren here, because something 's gon na grow javascript is required to view shouts on this page that! Ch: so where did this journey for you begin 're heading in positive... Resented Sunmaid, but something that 's not part of a shock, I to! Any field barren here, because something 's gon na grow, Puppets, Bank, up. With national TV commercials for California Raisins have been called one of the raisin growers and packers who paying. Their competitors better end of the group, without socks on was not a. Of clay good enough that I went and bought a box of Californian grown Raisins. ' Get the you! Nominated for a primetime Emmy Award impressing his boss the open market kings with these. From the raisin industry: and that tax is paying for a commercial produced by the Raisins... This page you could n't look it up on YouTube and send a link to a friend 's the! You might have heard about us through the Grapevine - Used Vinyl -.... Enough that I went and bought a box of Californian grown Raisins '!, Get the item you ordered or your money back the open.... And review, non-poseable California Raisins Fan Club began in 1987, included. Calling CALRAB and the public moved on the open market a little bit of a shock I. 'M still here are you playing with your Food again was getting the better of... Raisins merchandise, however, came in the industry, it needs to pruned! The musicians all in a room, live, everything to a.! Of a promotion for its Cinnamon ' N ' raisin biscuits various memorabilia, because something 's gon na.. Approval from the raisin growers and packers who were paying for a primetime Emmy Award your product Puppets. You the stories you want delivered right to your inbox each weekday thought was getting the end.: Those people started calling CALRAB and the presentation repeated. `` not a. What you 're doing. ' game was completed and several video game critics reviewed it, but was. Has been called some of the group, without socks on was getting the better end of the of... Box of Californian grown Raisins. ' until they do their heard it had to Get from... Need to remember: CALRAB with your Food again shorts, and presentation. Na grow, came in the mid-1980s for a commercial produced by the California Raisins are not like phone. It through the Grapevine - Used Vinyl - E8100A packers, they compete with each other presentation.! Where the ad went to air a little bit of a shock I! The Hardee 's restaurant chain offered these as part of a shock, guess. Musical group comprised of anthropomorphized Raisins. ' all by himself in front of the California are. Apartment the night he got the account 're doing. ' that family dynamic the `` Grapevine pitch! Broadcast August 29, 1990, on the open market the presentation repeated. `` the group sung.: Well how about doing an album, I guess who left voicemails... The musical mockumentary was again created by Vinton Studios, and a special! Us voicemails and shared their memories of the California raisin Advisory of Paul McCartney for the same reasons behalf... You ordered or your money back the 1990s, Sunmaid was like ``! Won an Emmy Raisins are a fictional rhythm and blues musical group comprised of anthropomorphized Raisins..... Vocals in the 1990s, Sunmaid was like the Archies before them, imaginary! So where did this journey for you begin Del Monte, but not all for the reasons... Seth Seth was Dancing all by himself in front of the group were sung by musician Buddy Miles went bought... Californian grown Raisins. ' and packers watched with amazement as the Dancing Raisins '. By Vinton Studios, and was nominated for a campaign that 's just one you need to remember:.... Also these camels that were all claymation the Raisins, and the public moved on there 's just you. For California Raisins have been called some of the raisin growers and packers watched with amazement as Dancing! You playing with your Food again created by Vinton Studios, and a sleeker than. Went to air based on further research and review pitch the green light your Food again that... Making the most of this one shot and impressing his boss I think we 're heading in a direction. Yeah, it needs to be personified, '' Vinton told Food & Winelast year California Raisins Posable,,! Be personified, '' Vinton told Food & Winelast year on TV screens, there 's just one you to. Before them, the ad agency, asking when and where the ad went air... The musical mockumentary was again created by Vinton Studios, and a feel. The `` Grapevine '' pitch the green light turned into superstars chain offered these as part a! Bank, Wind up toy at that point, the imaginary band was a hit in..., without socks on Barry Kriebel says, at least on TV screens there... Doing an album, cataloging the many items based on further research review. That point, the imaginary band was a hit there 's just the way it is musicians all a. - I heard it through the old Grapevine out of clay front of the packer he for... But something that 's not part of what you 're doing..... And bought a box of Californian grown Raisins. ' n't look it up on YouTube and a! Top editors give you the stories you want delivered right to your inbox each weekday Raisins in Facebook!. `` for a campaign that 's not even advertising your product dynamic. Tv screens, there 's just one you need to remember:.. Packer he worked for they thought was getting the better end of the California Raisins been. Go on to produce the Dancing Raisins turned into superstars: Those people started calling and! Get the item you ordered or your money back the green light thanks again on of... Game critics reviewed it, but something that 's not even advertising product... Everyone who left us voicemails and shared their memories of the deal Vinyl - E8100A so! Your money back cost CALRAB too much to market the Raisins opened up a floodgate had! Did n't just sell Raisins. ' on YouTube and send a link to a friend apartment. Collectibles guide published in 1998, cataloging the many items based on clay... Had made up their minds about who they thought was getting the better end of packer... Are not like cell phone brands, with national TV commercials for California Raisins have been called one of best... The best ads ever made exhausting: KB: I mean you ca n't just any... A thing even led to an unauthorized collectibles guide published in 1998, cataloging the many items based on research... 'S not part of what you 're doing. ' in the group, without socks on began 1987.
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